Cold Calling Stinks!
Cold calling really REALLY stinks! I don’t know about you but when I started in the sellin’ biz my boss told me to start calling people out of the phone book. I did it because that was, “The Way We Do It ‘Round Here!”
Well, after awhile I was certain that if I did it the way they ‘do it around here’ I would have been broke. What I discovered was the magic of referral marketing systems to grow my business. Here is what I discovered about referral marketing systems (RMS)…
- RMS can increase your business in multiples.
- RMS decrease your cost of acquiring new customers both in time and $.
- RMS free you up to work on you business instead of in your business.
- Referred customers spend more money and come back and buy from you more often.
- Referred prospects convert to customer easier than those received from advertising.
- Referred customers complain less and most important they, more often, pay on time.
One important distinction I want to make is that referral marketing systems are very different than getting a lead from a friend. When a friend tells somebody about your business this is word-of-mouth and was delivered by circumstance or chance.
Not a bad way to get a referral but very different from a referral marketing system. Keyword emphasis on SYSTEM. A system is much more than a circumstantial way of getting a referral. A system is a proven, predictable, repeatable way of consistently producing referrals each and every month, month after month!
If you’re interested in learning more about how Referral Marketing System can grow your business grab a copy of My Top 10 Referral Marketing Systems by putting in you name and email in the form the right hand side of the page.
I’ve enjoyed sharing this post with you today. Come on by again real soon as my next post is going to be about The Keys to Effective Referral Systems.
Wishing you the best,
Your Man, Schilly!
