Symbols & Icons
I’m reading the latest book by Dan Brown, The Lost Symbol.
I read a lot but I don’t read much fiction. However, I am caught up in Robert Langdon’s iconology and symbology fixation.
I find it interesting that clues disguised as symbols are all around and this guy pieces it all together from abstract information and ideas to get to the answers.
I think I like it so much because out of confusion, solutions are discovered using mental and physical tools and technology.
…hold on to your hats because I’m about to make a connection between Referral Marketing Systems and Dan Brown’s books…
Just like increasing our sales and building a process that perpetually grows our business we need to use mental and physical tools and technology…Just like Robert Langdon!
Referral Marketing Systems can be your best and most beneficial way to do this for you, your family and your business.
When we talk about Referral Marketing Systems and how they can help you grow your business the question inevitably comes up…
“Where am I going to get all of these referrals?”
There are three main areas where referrals are going to come.
- The current customers you have that are happy with the products, services and support you provide.
- Business that offer complimentary products & services.
- People that you have built relationships with that are influential in your community or industry.
Each of these areas will be important sources for you and each will be valuable for developing referral marketing systems. However, when looking at these three areas of referral generation there is one that is more powerful than all the others.
This would be business that offer complimentary products & services.
Complimentary Businesses: The key area for generating referrals!
Now that we’ve determined the best resource for referrals how can one identify complimentary businesses?
It is important, when asking this question, that we take a look at who else is marketing to your customers.
As an example: if you are in the business of selling phone systems you would want to understand…
- Who is selling services to your customers for long distance and local phone services?
- Who’s doing their computer networking, break-fix and maintenance?
- What other businesses are involved when a customer moves to a new location or builds a new building. Most people purchase new technology when they move so carpet companies, contractors, office furniture resellers and commercial real estate firms are all complimentary.
So, regardless of your field you need to identify these complimentary businesses. Here are a few things think about when establishing your list:
- They market to your same target market.
- They’re complimentary business not competitive.
- Independently owned & operated business work better as they are more willing to have the same goals and willing to test new ideas. Not always the case but they, generally, are more flexible.
- Spend money on their marketing. As they understand the value of attracting new clients.
I talk more about this in My Top 10 Referral Marketing Strategies but regardless of your profession; if your a financial planner, commercial plumber, mortgage broker, residential or commercial real estate broker it does not matter!
You can start to implement these strategies in your business and have tremendous success.
Thanks for your time today!
Schilly
